The independent artists & major record labels I've worked with have achieved game-changing results from these new kinds of marketing efforts. Industry insight and coverage have ranked us as the top music promotion blog worldwide for artists, record labels and more. The brain is complex, and we all process information uniquely. Social distancing has wrecked live performances for the foreseeable future, (at least in the US), and this is a smart platform for an artist's team to leverage... that is, if fans actually have a VR headset. We created a 360° event flyer for AVL BattleGrounds - a North Carolina battle rap league with recurring events. You can get a 360 camera for less than $400, and it will open you up completely to a new world of content creation. All Music Guide, Amazon MP3, AMI Rowe, Beatport, CDDB, Deezer, eMusic, FreeDB, Google Play, Gracenote, iTunes, Rdio, Rhapsody, Slacker, Shazam, Spotify, VEVO, YouTube, Xbox and more. When promoting music in a post-corona world, there are a few different core problems that we’re usually working to solve. A boutique creative agency and artist services company. Over 27.7 million unique players in-game participated live 45.8 million times across the five events to create a truly Astronomical experience. Click here or on the image below to open our 360° poster in a new tab. This meant filming music videos in the place where his sound was born — the projects of New York City. 360° media fits right into this mix of social media sharing and artist branding. And our blog on Hip Hop Marketing Strategies is also a worthy read on a similar topic. Interactive content is a great way to elevate your marketing mix because it isn't subject to the same level of content blindness that normal video/photo/graphic content has to overcome. In just the first half of 2020, Mr. Scott has already: Broken Billie Eilish’s release-day Spotify single streaming record, Headlined the largest virtual music event of all time (Fortnite's Astronomical), Released multiple chart-topping solo & collab projects. That’s almost 1000 songs released per hour. Historically it hasn’t been so easy to do something like that. Beaumonde Interactive Marketing & Creative Studio, 5 great examples of interactive music marketing ideas, artists submit over 20,000 songs per day to be considered for playlisting, Sense of Agency with a virtual experience, review of The Weeknd's TikTok performance. [View the full music marketing case study for more details.]. ARTIST DEVELOPMENT. You're hosting an album release party and want to get as many people to come out as possible. That means when a fan spends money they are buying the story, the context, the broader sense of aesthetics, and more - not just the work of art. WE HELP GROW YOUR AUDIENCE. There are a number of ways in which you can market your music. Since 2016 our team has been creating immersive digital content for musicians, bands, record labels, and music festivals. Digital Music Marketing is a leading provider of high quality Internet Marketing Services for the Independent Recording Community. In the long run of a music career, however, there are multiple reasons why an interactive marketing strategy is essential to you. And earlier this year Travis broke fresh ground in the music business with his Astronomical performance in Fortnite, attended by almost 28 million users. Below is an example of a 360° Web 3.0 experience I designed as a fan concept for Mac Demarco, Lord of Indie Rock. As sponsors for this particular event, we knew we needed to snag a shot of the event in action. 02. We’ve known since day one that new media formats are more than just a novelty. We provide full-service solutions for delivering your music and video to consumers through all major internet music stores, plus digital jukeboxes, direct-to-fan and on-demand destinations. For example, imagine if Pink Floyd had access to augmented reality when they were making their music. For your marketing efforts, that means finding ways to tell your story using: Augmented reality: face filters for music fans on social media platforms, interactive merch designs, etc. The idea was to create an album cover concept that could become a 360° website for fans to explore. The human brain responds more strongly to media with spatial/multisensory elements because of how we naturally process information about the world. best music marketing companies | Voted #1 Music Agency | View Maniac. And it’s only getting harder as social media platforms become even more crowded with paid ads. Our team offers expert service in Streaming Promotion, Digital Retail, Social Media and Direct-to-Fan Marketing. It’s a community for fans to experience music in new ways and a platform for artists to create a unique fan experience. As you scroll past on dekstop, the videos will rotate. [Ex: one of my favorite music videos ever - Music Scene by Blockhead]. New research via the Journal of Interactive Marketing shows that when content engages multiple senses, a customer’s intent to purchase increases, and there’s an improved effect on brand consideration. Fans loved the concept, and in the first 2 weeks it was live the site had a 20% engagement rate and 1-minute session duration across 20k visits. We’ve all seen the fake Instagram accounts promising followers for cash, only to find the followers you receive are bots and false accounts. The visual aspect of music is essential to the audio experience in today's world. Finding creative ways to increase ticket sales isn’t always easy, but this is certainly an opportunity that will only sweeten going forward. Travis’ fan base of self-described ragers notoriously clamors for physical merchandise. Independent Music Promotions is a highly respected music PR and music marketing company. Music Marketing Companies (Music PR Companies): There are many companies that offer promotion for artists. Digitally, Travis is one of the strongest artists out there. We offer professional music promotion services. That old myth of “if you build it, they will come” couldn’t be farther from the truth today. Web 3.0: immersive web experiences with 360° spaces and 3D objects Physical activations: immersive pop-up shops (although this one is a little bit out of the picture during COVID times) In my own time as a Travis fan I’ve seen his team launch things like an immersive website, merch with augmented reality art, as well as purely virtual gear via the Fortnite Astromonical virtual concert. Digital Music Marketing does a terrific job keeping us well situated in the digital music marketplace. Artists like Travis Scott, Grimes, Poppy, and Tinashe are taking advantage of new tech to tell their story. 360 content will let you archive performances in rich ways, share eye-catching content on social media, and diversify your storytelling. No matter the artist’s genre, interactive media works viably to engage fans while fitting into the current digital strategies employed. Start building a fan base that is hyper-engaged with the musical experience you’re providing. Endemic Marketing is a full-service music marketing company based in Toronto, Canada. That's a fancy way of saying if your story is interactive you get better results at the end of the rainbow. Capturing people’s attention is a bit like a 4D chess match involving: Unique streaming algorithms on platforms like Spotify, Apple Music, Soundcloud, and more. Organic Music Marketing® is a marketing and promotion agency based in Atlanta, GA. Our goal is to strictly offer marketing services to artists that truly deliver results and lead to a return on investment. You can read my review of The Weeknd's TikTok performance here. As the music industry becomes more and more saturated, music marketing is becoming very difficult for a lot of artists. How do we turn fans into a megaphone for our brand? Our mentor Gary Beckman (a legendary arts marketing consultant and director of the nation’s first Arts Entrepreneurship Minor) frequently says “people buy the artist, not the art.”. “Blue Rondo,” is a freewheeling, high energy burst of joyfulfunk-jazz. This 360° album cover was set up as an easily accessible website, so fans could swipe up on Sammy's IG story or click his bio link to visit the site. How do we engage current fans and build deeper connections with them? For artists releasing new music, capture behind the scenes footage during the creation of your album… keep it in your back pocket, and drop it with your project as a special experience where fans can be a part of the album creation. Lyriplex is a Public Relations Agency & Music Marketing Company. The original idea for the album cover was born in 1938 when Columbia Records hired Alex Steinweiss as their very first art director. Read through to get a fresh and helpful perspective on: How record labels and musicians can use AR, 360°, and 3D (XR) media to market music videos and album releases, Why interactive album release plans engage more fans on social media, How this strategy impacts your performance on streaming platforms, Examples of today's best music promotion & merchandise concepts. They are the literal future of storytelling. We live in a visual world, and music videos can be some of the most thrilling videos to watch. One team who has shined during this year of COVID is WaveXR. We have spent years building our music industry contacts, which allows us to promote our clients in the most prestigious print publications and online digital media. Judging from the number of tutorial videos on YouTube for this 360° video content, it's a fascinating concept. (PS: This virtual merch strategy is the same one that League of Legends is using, driving $1.5 billion in revenue in 2019. Apply In the short term, using one piece of interactive content isn't going to be your silver bullet – there's never a quick fix for building an authentic connection with fans. Digital Music Marketing is a leading provider of high quality Internet Marketing Services for the Independent Recording Community. If you’re interested, my COVID-19 Trend Report has more case study breakdowns on Travis Scott’s marketing during the pandemic. For your reference, our team likes to use the Insta360 One for easy 360 shooting, our Insta360 Pro 1 for 8k 360 video / 6k 3D content, and our Panono for 16k still photography. The brass enhanced track is driven by what…, ATHENS, GA –The Nashville-based singer/songwriter GRETA GAINES will release here 6th recording, a 7-song EP entitled “Tumbleweed,” on…, WEST COAST TOUR DATES AND 2017! How can we use algorithms to our advantage? 360° event photography is a way to give fans a first-person view of a special event. Whatever your 2020 digital strategy involves, we think these ideas and strategies for leveraging interactive media will help you win big with fans. For a more personal example, our co-founder Shep released Dog Yeet Dog last year and created this 360° album cover to match the flat album art.
Symphony Air Cooler Circuit Board, Junnu Name Meaning In English, Warhammer: Chaosbane Review 2020, Winco Products List, Ektos 100% Wool Blanket, Accelerated Life Testing Standards, Lemon Meringue Frosting, Yoga Instructor Salary California, Mitu Singh Cricketer Husband, Teacher's Diary Script, The Resistance Ac Odyssey, How To Convert Currency In Excel, Who Is Jack In The Scent Keeper, Wpa Slave Narratives--texas, Map Of Northern Saskatchewan Towns, How Many More Times Meaning, What Does Marinate Mean Sexually, Sand Crab Ravioli Recipe, Cheap Bulk Meals, Gayatri Mantra Meaning, Imitation Vanilla Extract, Pay Your Bill Online, Palais Schwarzenberg Hotel, Pennywise Vs Joker Game Apk, Psd Meaning Medical,